Luxottica Fall/Winter 2020 Press Day

Event Details

On 9th December 2020, Coffee Communications organized the Fall/ Winter 2020 Press Day at Society Café in Jumeirah, Dubai. The press day was organized during an intimate and personal breakfast between 9 am-12 pm for the region’s top media and influencers. They had the opportunity to explore the Fall/Winter 2020 collections followed by breakfast. The location was chosen due to its central location, private space and bright space with lots of natural light.

To create a personal touch a calligrapher was booked to illustrate the names of the media and influencers on Ray-Ban sunglass cases and tote bags. This also created an additional social media opportunity

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